Curriculum Vitae / Experience
EDUCATION
Master of Business Administration Union University | 2001 – 2003 |
Bachelor of Arts; Advertising Memphis State University | 1986 - 1990 |
TEACHING
Assistant Professor
ADVR 4327 Ad Media Planning (Fall 2019 - current)
Department of Journalism and Strategic Media
Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations.
Use of a media planning software to develop and evaluate optimum advertising media schedules.
ADVR 4327 Ad Media Planning (Fall 2019 - current)
Department of Journalism and Strategic Media
Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations.
Use of a media planning software to develop and evaluate optimum advertising media schedules.
Assistant Professor
ADVR 4326 Advertising Research (Fall 2019 - current)
Department of Journalism and Strategic Media
Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and
media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
ADVR 4326 Advertising Research (Fall 2019 - current)
Department of Journalism and Strategic Media
Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and
media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Assistant Professor
ADVR 3324 Creative Strategy (Fall 2020- current)
Department of Journalism and Strategic Media
Principles of advertising psychology in relation to proven techniques for understanding the creative process, including
writing effective copy and designing effective advertising.
ADVR 3324 Creative Strategy (Fall 2020- current)
Department of Journalism and Strategic Media
Principles of advertising psychology in relation to proven techniques for understanding the creative process, including
writing effective copy and designing effective advertising.
Adjunct Instructor
ADVR 3310 Branding & Strategic Media (Spring 2018- current)
Department of Journalism and Strategic Media
Exploration of how branding and strategic media (advertising and public relations) move members of the target
audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and
interactive techniques will be explored, and branding campaigns are created and evaluated.
ADVR 3310 Branding & Strategic Media (Spring 2018- current)
Department of Journalism and Strategic Media
Exploration of how branding and strategic media (advertising and public relations) move members of the target
audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and
interactive techniques will be explored, and branding campaigns are created and evaluated.
Adjunct Instructor
ADVR 3300 Survey of Advertising (Fall 2017)
Department of Journalism and Strategic Media
Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional
and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated
series of advertising efforts for a successful plan will be discussed.
ADVR 3300 Survey of Advertising (Fall 2017)
Department of Journalism and Strategic Media
Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional
and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated
series of advertising efforts for a successful plan will be discussed.
Adjunct Instructor
MKTG 3010 Principles of Marketing (Fall-Spring-Summer 2016, Spring 2017, Spring-Fall 2018)
Fogelman College of Business & Economics
Comprehensive study of the structure and functions of marketing systems; analysis of target markets, environments,
and managerial aspects of marketing practices; comprehensive overview of key components of product and service
marketing including, brand positioning, pricing, promoting, distribution and selling.
MKTG 3010 Principles of Marketing (Fall-Spring-Summer 2016, Spring 2017, Spring-Fall 2018)
Fogelman College of Business & Economics
Comprehensive study of the structure and functions of marketing systems; analysis of target markets, environments,
and managerial aspects of marketing practices; comprehensive overview of key components of product and service
marketing including, brand positioning, pricing, promoting, distribution and selling.
Adjunct Instructor
MKTG 3410 Building Buyer/Seller Relationships (Spring 2018-2nd POT)
Fogelman College of Business & Economics
Basics of selling skills; the partnership process, ethics, buying behavior, communications, building relationships, managing
time, territory, and career with video situations and role playing self-observations.
MKTG 3410 Building Buyer/Seller Relationships (Spring 2018-2nd POT)
Fogelman College of Business & Economics
Basics of selling skills; the partnership process, ethics, buying behavior, communications, building relationships, managing
time, territory, and career with video situations and role playing self-observations.
Adjunct Instructor
MKTG 4470 Essentials of Negotiation (Spring 2018-1st POT)
Fogelman College of Business & Economics
Study of fundamental skills in negotiation process, including types of negotiations, planning and strategies; emphasis on
communication, relationships, cross-cultural, multiple parties, power, and ethics across a variety of settings.
MKTG 4470 Essentials of Negotiation (Spring 2018-1st POT)
Fogelman College of Business & Economics
Study of fundamental skills in negotiation process, including types of negotiations, planning and strategies; emphasis on
communication, relationships, cross-cultural, multiple parties, power, and ethics across a variety of settings.
Adjunct Instructor
MKTG 3012 Consumer Behavior (Fall 2016)
Fogelman College of Business & Economics
Study of why consumers behave as they do; the consumer decision process including internal and external influences,
organizational buying, and marketing regulation. Course includes marketing knowledge, comprehension, and application.
MKTG 3012 Consumer Behavior (Fall 2016)
Fogelman College of Business & Economics
Study of why consumers behave as they do; the consumer decision process including internal and external influences,
organizational buying, and marketing regulation. Course includes marketing knowledge, comprehension, and application.
Adjunct Instructor
MGMT 3110 Organization & Management (Fall 2015, Fall 2016)
Fogelman College of Business & Economics
Comprehensive survey of basic management concepts, principles, and function; coverage in planning, organizing, leading,
and controlling organizational resources to achieve objectives; overview of decision-making within the context of organizational
global environment.
MGMT 3110 Organization & Management (Fall 2015, Fall 2016)
Fogelman College of Business & Economics
Comprehensive survey of basic management concepts, principles, and function; coverage in planning, organizing, leading,
and controlling organizational resources to achieve objectives; overview of decision-making within the context of organizational
global environment.
Adjunct Instructor
MGMT 3510 Business Communication (Fall 2015, Fall 2016)
Fogelman College of Business & Economics
Communication theory applied to business; emphasis on effective writing; presentation of written and oral case solutions, letters, memoranda, reports, and employment applications; consideration of business ethics, technology, and intercultural communication.
MGMT 3510 Business Communication (Fall 2015, Fall 2016)
Fogelman College of Business & Economics
Communication theory applied to business; emphasis on effective writing; presentation of written and oral case solutions, letters, memoranda, reports, and employment applications; consideration of business ethics, technology, and intercultural communication.
CONFERENCES/LECTURES
|
|
RESEARCH EXPERIENCE (Professional)
FOCUS GROUPS
RESEARCH INTERESTS
- Total Joint Surgeon Focus Group; Hip & Knee Symposium; Chicago, IL; 2011
- Trauma Surgeon Focus Group; American Academy of Orthopaedic Surgeons Annual Meeting; San Diego, CA; 2011
- Surgeon Focus Group; American Academic of Orthopaedic Surgeons Annual Meeting; New Orleans, LA; 2010
RESEARCH INTERESTS
- Effectiveness of branding on non-profit & religious organization involvement and contributions.
- Effectiveness of personal branding on individual career growth within Fortune 500 companies.
PROFESSIONAL EXPERIENCE
Assistant Professor; Branding, Advertising, Creative Strategy
University of Memphis; Department of Journalism & Strategic Media
August 2019 – Current
University of Memphis; Department of Journalism & Strategic Media
August 2019 – Current
- Teaching various courses relating to branding, advertising, marketing, and creative strategy.
Assistant Director
University of Memphis; Fogelman Professional Development Center
August 2017 – Current
University of Memphis; Fogelman Professional Development Center
August 2017 – Current
- Provide career development training & coaching to college students regarding interview skills, business etiquette, professional image/attire, social media strategy, and business communications skills.
Owner
LIFESPEAK, INC. (lifespeakonline.com)
January 2011 – Current
LIFESPEAK, INC. (lifespeakonline.com)
January 2011 – Current
- Public Speaking & Presentation Skills Development – Provide training & coaching to organizations interested in enhancing the presentation and communication skills of their employees. Training covers the fundamental elements of presentation and delivery,
- as well as advanced techniques related to body language, gestures, and vocal inflection/projection.
- Collegiate Lectures – Provide classroom instruction on marketing strategy, creative development, & presentation effectiveness.
- Event Management & Support/Speaker Coaching – Facilitate the production of global & national sales meetings and conferences. Provides coaching and direction for keynote and general session speakers.
- Marketing Communications Planning & Execution – Provide marketing planning services such as marketing communications plan development & execution, new product launch material development, and market research & analysis.
Co-Founder
RENEWAL CENTER COMMUNITY DEVELOPMENT CORPORATION (renewal-center.com)
January 2011 – Current
RENEWAL CENTER COMMUNITY DEVELOPMENT CORPORATION (renewal-center.com)
January 2011 – Current
- College & Job Readiness Skills Training – Business etiquette training & ACT prep sessions provided to high-school students.
- Leadership Development – Leadership skills provided to students regarding critical thinking, people skills, decision making,
- Community Outreach – Social-skills development opportunities provided to students through community outreach opportunities.
SMITH & NEPHEW, INC. (1991-2013)
Director; Global Marketing Communications
2009 – January 2013
Director; Sales Communications & Automation
2005 - 2009
Director; E-Business
2002 - 2005
Senior Manager; Marketing Communications
1997 - 2002
Product Manager; Hip Marketing
1994 - 1997
Account Executive; Advertising
1991 - 1994
Director; Global Marketing Communications
2009 – January 2013
- Marketing Communications Planning & Execution – Responsible for the planning, development, and implementation of all marketing communications materials and new product launch support items for global product areas.
- Communications Plan Development – Directed the creation of marketing communications plans for major product franchises, which include tactics, budgets, and time-lines.
- Sales Meeting and Industry Trade Show Support – Facilitated the production of annual National Sales Meetings and several orthopaedic trade shows throughout the year.
Director; Sales Communications & Automation
2005 - 2009
- Sales Force Automation – Directed the development and implementation of technology solutions utilized by sales representatives to help facilitate the selling process and increase sales rep productivity.
- Field Communication – Established processes for communicating with field personnel and liaisons with various departments, such as Marketing and Sales Management, to ensure that global sales representatives received the most up-to-date and pertinent information from the head office.
Director; E-Business
2002 - 2005
- Strategic Planning – Developed eBusiness objectives and strategies with relation to online content & services aimed at global physician, patient, and hospital communities.
- Internet Surgeon Advisory Board – Created an advisory board consisting of technology-savvy orthopaedic surgeons, established to provide customer-oriented direction on overall Internet initiatives.
Senior Manager; Marketing Communications
1997 - 2002
- Advertising – Served as principal liaison between company and primary advertising agency, maintaining overall company-agency relationship, and managing inter-company advertising processes.
- Corporate Marketing – Developed orthopaedic corporate strategy/plan, and management of subsequent tactics; i.e. journal ad campaign, collateral development, CD & video, and corporate theme deployment in websites, product literature, etc.
Product Manager; Hip Marketing
1994 - 1997
- Managed global hip product lines which accounted for ~$20M or 49% of ’97 hip sales.
- Developed & implemented global product line marketing strategies and sales training programs.
- Interacted with team of design clinicians to design, test-market, and develop new products.
Account Executive; Advertising
1991 - 1994
- Managed advertising and marketing programs for ENT, & Spine divisions.
- Managed overall creative direction and implementation of product literature, videos, etc.
MEMPHIS ROCKERS (World Basketball Minor League Team)
Public Relations/Advertising Coordinator
1989 – 1991
Public Relations/Advertising Coordinator
1989 – 1991
- Supervision of media press room during games.
- Preparation and distribution of news releases.
- Production of “Rockers Rap,” the official newsletter of the Memphis Rockers.
WEST ROGERS ADVERTISING & MARKETING COMMUNICATIONS
Account Assistant
1988 - 1989
Account Assistant
1988 - 1989
- Served as account support on numerous agency political and home-building accounts.
WMC-TV – Promotions Department
Intern
1987 – 1988
Intern
1987 – 1988
- Produced 30-second promo spot for the “Wake-Up Call” early morning show featuring anchors Dick Hawley & Denise Debois.
- Designated placement of local promo spots into daily programming schedule.