With 30 years of experience in the advertising and marketing field, Joel has worked with many local and global agencies, freelancers, and producers on all types of projects.  Ad agencies such as Inferno, Harvest Creative, ArcherMalmo, and Wolff Olins-London & New York, along with production companies Running Pony and Optimum Studios are just a few of the creative organizations Joel has partnered with throughout his career.  (Click below to see samples of Joel’s work.)
Creative Strategy & Planning​     
  • ​Marketing Communications Planning & Execution – Responsible for the planning, development, and implementation of all marketing communications materials and new product launch support items for global product areas. 
  • Communications Plan Development – Directed the creation of marketing communications plans for major product franchises, which include tactics, budgets, and time-lines.
  • Creative Strategy Development – Developed creative strategy document/template for all projects requiring messaging and creative.
Click below to see actual documents & processes
Creative Strategy
File Size: 173 kb
File Type: pdf
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Planning & Execution Process
File Size: 123 kb
File Type: pdf
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Creative Positioning
File Size: 162 kb
File Type: pdf
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Brochures • Ads
  • Account Management – Managed overall implementation of product literature, ads, surgical technique manuals, etc.
  • Client Management - Served as principle liaison between client and external agencies.
  • ​Creative Direction – Provided creative direction to agency, graphic designers, and copywriters.
Click below to see samples
Message Brochure
File Size: 1086 kb
File Type: pdf
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Design Rationale
File Size: 2172 kb
File Type: pdf
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Surgical Technique
File Size: 744 kb
File Type: pdf
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Website Strategy & Production
  • Business Websites - Conceived and implemented business websites:
www.lifespeakonline.com
www.renewal-center.com
www.redeemedmemphis.com
www.elizabethnicholsjewelry.com
  • Strategic Planning – Developed objectives and strategies with relation to online content & services aimed at global physician, patient, and hospital communities.
  • Website Development – Conceived/directed the development and implementation of technology solutions utilized by sales representatives to help facilitate the selling process and increase sales rep productivity.  
  • Internet Surgeon Advisory Board – Created an advisory board consisting of technology-savvy orthopaedic surgeons, established to provide customer-oriented direction on overall Internet initiatives.

Video Production
IPS Plumbing Instructional Video
  - Voice-Over Talent

Ashley Home Furniture
  - Voice-Over Talent
Smith & Nephew
   - Project Management
  -  Scripting & Animation Direction
  - Voice Over Talent
Pyramex Ionix Safety Equipment
    - Voice-Over Talent

Sales Meeting & Conference Execution

  • Sales Meeting Production – Facilitated the production of global & national sales meetings and conferences. 
  • Theme/Message Development – Developed messaging and theme elements with production companies and agencies.
  • Speaker Coaching - Provided coaching and direction for keynote and general session speakers.​
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